Lush smells success in keyword infringement battle
Just as a tree grows and blossoms with age, so too do principles of law. That is clearly apparent from the latest High Court judgment in Cosmetic Warriors Ltd and […]
Tag Archives: Google
Can Google provide a shortcut to trade mark law?
The Wisdom of Crowds by James Surowiecki examines the theory that aggregated wisdom of everyday people can prove far more insightful and accurate than that of individuals acting alone, even […]
Keyword advertising in the EU – where are we now?
The invention of the world wide web in 1989 coincided with the harmonisation of the European Union’s trade mark laws. At that time, the possibility that advertisements could be interactive, […]
English court says no to survey evidence in trade mark litigation
Evidence gathered by surveys is often treated with caution. And if some of the responses given on the Family Fortunes, a long-running British game show, that hesitant approach is not misplaced (“name […]
Portakabin and Google AdWords: ECJ ruling in sales of used goods
The Court of Justice of the European Union (ECJ) has ruled in the Dutch keyword advertising case of Portakabin v Primakabin. In this case the goods were legitimate but the […]
Die Bergspechte: Google AdWords and similar marks
In Die BergSpechte, the Court of Justice of the European Union (the ECJ) has ruled on when the purchase of keywords similar to a registered trade mark and which trigger advertisements shall […]
Google France: ECJ rules on Google’s AdWords service
The Court of Justice of the European Union’s judgment in Google France was released today. This is the first of a series of cases relating to the use of keywords […]
Google changes policy on keyword bidding
In May 2008, Google, the UK’s dominant search engine provider with a greater than a 90% market share, changed its policy of monitoring the sale of brand names. This is […]
