About the iPit

The development of the internet as a medium over the course of the last fifteen years or so has fundamentally changed the way we live our lives.  From fixed, one-way advertising using traditional media, brands in the online world of web 2.0 must be interactive, focussed and spontaneous entities.  By selling advertising space based on competitors’ brands to the highest bidder, search engines have become king makers.  Brands must adapt to survive.

This blog will explore the tempest where the worlds of intellectual property and information technology collide and the economic and cultural effect this has on us all.  I hope you enjoy it.